How the media shapes female beauty
Help! This world is going crazy
Dear reader,
At my age (I won't tell you which one…), we have seen the decades go by, the fashions succeed one another.
Female beauty, in particular, has changed standards in my life like never before in human history - at least, it seems to me.
Watch Kim Kardashian, the star of the moment:
Isn't it extraordinary, for "old people" like us who knew the glory of Claudia Schiffer !!!
Remember ...
For us, Claudia Schiffer was the embodiment of absolute female beauty. His legs, his eyes, his hair, his hands ... We thought it was normal for the whole world to admire him. What do you want? She had "everything" !!!
Claudia Schiffer crushed by Kim Kardashian
Well, imagine that Claudia Schiffer, in all of her glory and fame, never came close to Kim Kardashian’s current popularity.
In terms of admirers, "followers" on Facebook or Twitter, he is a dwarf compared to Kim Kardashian.
In financial terms, almost a tramp! In her entire career, she earned 43 million, while Kim Kardashian's only mobile video game earned her $ 72 million in 2016 alone.
We live in a crazy world.
But remember again ...
The Kate Moss phenomenon and the Britney Spears shock
Between these two “icons” with opposite styles, we had the phenomenon of Kate Moss, which already surprised us: instead of a “beautiful plant” with harmonious shapes like those of Claudia Schiffer or Cyndy Crawford, which was flourishing at the same time, we were told that the last chic was, in fact, extreme thinness, borderline (or downright) anorexic:
Which is not to say that she didn't have a crazy charm or at least a fascinating beauty.
But the real surprise, for us elders, was when we discovered in the 90s who was the new idol of young people.
The famous Britney Spears:
Undeniably, a certain "limit" had been crossed.
I'm not saying that she doesn't have beautiful thighs (you only see that!) Or that she is not, in a way, exciting for some.
But all the same, it was around this time that I started to feel like an endangered dinosaur, in a world that had evolved faster than me, and that I couldn't follow completely.
Maybe I was the only one, I don't know ...
But OK…
After Britney Spears, then Lady Gaga, we entered a new era where the notion of "female beauty" no longer had the same meaning.
For "normal" women - if I still have the right to use this term - it had become impossible to compete with people supported by armies of technicians to assure them their ever more extreme look.
But the unfair competition worsened, since soon, no more photos, then no more films, came out without each image being methodically retouched by computer, to accentuate such a curve here, erase such imperfection there, modify slightly, but significantly, eye color, hair volume or lip shape…
We got to the case of Angelina Jolie, who happened to be both a star (and a mom) in real life… and, at the same time, a video game creature (Lara Croft) !!
Then there was the race for cosmetic surgery, so much so that we now read in the headlines that a woman may have died during an operation to enlarge her behind, or men would die in operations even more improbable, the lengthening of a part of their body that I let you guess.
But we were not at the end of our surprises ...
Today, articles are flourishing, especially on websites, according to which the new fashion, the greatest chic, is now to choose an entirely artificial companion or companion, made of a metal skeleton and silicone flesh.
You can "order" your favorite star, your ideal partner, who meets all your criteria from the catalog, and even offer it as a Christmas present. We are told that it is fantastic, more true than life, we are promised that they will soon be able to speak, to react, to animate!
We can now buy the star Justin Bieber as a silicone doll to have it at home.
I stop there, we are too far from natural health, and it is starting to taste bad.
But where it ties in with our concerns is that humanity seems to no longer know where to turn.
Health, a state of general equilibrium, including on an emotional level
Health, as defined by the WHO (World Health Organization), is a state of fullness, of satisfaction, especially on the emotional level.
We are not in perfect mental and emotional health when we are far from the ideal of balance, health, and therefore beauty, of our time.
So I prefer to be completely transparent.
When I talk, in Santé Nature Innovation, about being good, feeling good, having beautiful skin, a beautiful body, beautiful hair in full health, I am referring to the models… of my youth.
It may be completely out of place today.
But I have to be honest with you. My style is rather Claudia Schiffer, or even ... even older.
Who remembers, for example, the delicious Colleen Corby, who made all the covers of fashion magazines in the 70s?
I can't tell you why ... but for me, that's more, natural life, the art of healthy living.
Of course, not everyone has that body, and there are as many ways to be beautiful ... as there are women.
But when I talk to my children to take care of their bodies, to respect their natural needs to be happy and healthy, to exercise to stay in shape, it is rather this model that I have on your mind.
Afterward, no one has to follow me. You have to live with the times, too! And who knows what will come after Kim Kardashian?
Very often, history repeats itself, turns in circles, and after a few excesses, returns to the starting point!
Cheers!